College of Business Administration

College of Business Administration

The College of Business Administration (CBA) aims to provide quality education and rigorous scientific research in business in engaging academic environment and collaborative social partnership. CBA is home to more than 2,121 students across five programs that include: Administration, Accounting, Management information systems, Marketing and Law. Our faculty consists of more than 72 members across different academic ranks and disciplines; and 29 scholars pursuing their graduate studies  overseas. CBA entertains a collegial environment that allow our diverse faculty to work collaboratively in designing and promoting our programs and curricular. CBA is also a house of five consultancy offices that provide its services to public and private institutions. To achieve universal recognition, CBA currently entertains academic partnerships with eminent accreditation bodies such as NCAAA and AACSB. We aspire to assume a leading position among other business schools at the local and regional levels.

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Bachelor of Business Administration

Bachelor of Business Administration


This program was established to meet the increasing demand for specialization in diverse business administration professions in the public and private sectors, and not-for-profit organizations. The fact that Saudi Arabia experienced massive economic development in this millennium and its commitment to implement Vision 2030 of sustainable development necessitated the satisfaction of increasing human power needed in the business administration profession.

In particular, the lack of business school in Al Baha Region and the need to train and educate the required professionals at proximity to serve the local community and others led to the formation of the program.


The program intends to achieve following objectives:

  1. Provide students with knowledge and basic research skills.
  2. Improve the management skills of the students.
  3. Regular involvement of the stakeholders in the development of the program.
  4. Conduct scientific research in the field of Business Administration.
  5. Encourage the faculty member to participate in professional development.
  6. Develop community partnership.
  7. Participate in the community development activities.

Program Learning Outcomes

  1. Knowledge and Understanding
    • Define concepts and theories of business administration.
    • State the roles, functions, and processes of business administration.
    • Describe the contemporary environmental factors that influence business performance.
  2. Skills
    • Apply tools and techniques for practices in business organizations.
    • Analyze the process of strategic decision making in a changing environment.
    • Utilize the appropriate information, communication technologies, and numerical techniques in solving business problems.
  3. Values
    • Implement effective leadership, and communication skills.
    • Integrate time management and teamwork.
    • Demonstrate the capabilities of continuous self- improvement.

Potential Jobs

Business Men/Women

Executives and General Managers

Business/Administrative Services Managers

Human Resource Managers

Policy and Planning Managers

Production Managers

Project Managers

Courses Specification