* Reinforcing the principle of development and continuous improvement , and dissemination of quality and accreditation values and practices.
* Developing skills of university staff to achieve Academic and administrative excellence.
* Accomplishing institutional and program accreditations.
* Promoting the practices of teaching, learning and evaluation.
* Raising efficiency of the general performance level across university colleges, deanships and units.
* Encouraing creativity and excellence, and promoting productive appropriate competition.
* Establishing an inclusive and effective system of quality assurance and self-evaluation, and supporting strategic planning initiatives.
* Enhancing community partnership with public and private institutions and relevant stakeholders.